According to a study by Rabobank, fully automatic instant coffee grinders will replace single-cup capsule coffeemakers, while large-brand alliances are on the horizon.
A study by Rabobank, a Dutch cooperative bank, details how the coffee industry will change over the next decade and may rise and fall with the industry’s health care campaign.
Sustainability is key
The report’s author, Jim Watson, a senior beverage analyst at Rabobank, predicts that over the next decade fully automatic, on-the-spot coffee grinders will cut costs and hit mainstream products, capturing 25% of the single-cup household coffeemaker market.
Consumers concerned about sustainable packaging have moved to reject the waste generated by single-cup coffee makers.
Fully automatic coffee grinder fresh coffee beans are freshly ground every time, which brings unparalleled quality and freshness to the finished coffee. The coffee process offers a unique experience in a novel way for consumers who can buy their own beans from any roaster and have little trouble getting rid of them.
Watson, analyst “It has a lot to do with consumers being able to use the beans at their fingertips. The experience feels much more natural. It’s much more high-end than a drink made from a small plastic capsule. “
Although Euromonitor estimates the market for single-cup machines at $5.5 billion in North America, a report by Rabobank believes the “premium” coffee experience will be attractive enough to eclipse the machines in the future. The high-end experience is like the message of starbucks’Seattle Bakery.
Watson said people often think that what they see in a coffee shop is the machine they want to buy at home, so as they get more comfortable with the high-end experience at the coffee shop, they want to replicate it at home. It also means that small convenience stores, self-run cafes, and cafes that serve unbranded coffees may be suffering as they try to satisfy consumers of the new fully automatic coffeemakers.
A COMBINATION UNDER PRESSURE
Keurig Green Mountain (Jebel Akhdar Coffee) and Dr. The landmark merger announced by the Pepper Snapple group in January 2018 will spur other cross-disciplinary collaborations in the future.
According to Watson, coffee is no longer considered a completely independent beverage in the beverage industry, especially among young consumers. Other drinks can be found in coffee shops.
This has put pressure on big drinks brands to add coffee to their product lines; Rabobank predicts that Giants such as coca-cola and Pepsico may soon enter the business in a big way with both hot coffee and popular ready-to-drink (RTD) products. Even brewer Anheuser-Busch InBev could be tempted, having already moved into the non-alcoholic category with Highball energy and Teavana.
According to Rabobank, ready-to-drink coffee sales in the United States will triple to $12 billion in retail sales over the next decade.
Opportunities for survival — Online services
Smartphones have reshaped the coffee industry in the past few years and will continue to influence it through mobile apps for ordering, benefits and subscriptions.
Starbucks already generates 30% of its store revenue from mobile payments and pays 15 million active members.
Keurig revealed that the performance from subscribers was double that of other users.
“Right now, having a strong online business is a strategic advantage for a coffee brand owner — but it’s not necessary, ” Watson predicts in the report. “That’s about to change. “
The capsule market is at its hottest, and over the last few years, a lot of individuals have been trying to get into the capsule business, and they’re diversifying into the capsule business Coffee lovers experience different flavors of coffee.
While the future of the coffee capsule industry may be as mundane as today’s instant coffee, But AFPAK thinks coffee capsules are not the same as instant coffee. You can keep all your pursuit of coffee flavor in this small capsule, it can be strong, it can be bitter, it can be sweet, you can even taste the memory of the taste
Afpak customers, using their own roasting technologies, are carefully storing their coffee in capsules that we’ve worked hard to develop to help their coffee last longer For every customer lucky enough to get a taste.
So, if you’re in the coffee business, and you want to make your own capsule coffee, we’re happy to help you make your dream come true.
No matter how the future changes, but we believe that high-quality products to meet the needs of customers will never be obsolete!